Using Elasticity for Pricing Decisions For elastic products, reduce prices to drive more sales volume. This will also improve your price perception in the market. With inelastic products, increase your prices to drive higher margins with limited impact on units sold.
What is the concept of elasticity?
Elasticity is an economic concept used to measure the change in the aggregate quantity demanded of a good or service in relation to price movements of that good or service. A product is considered to be elastic if the quantity demand of the product changes drastically when its price increases or decreases.
What is the concept of price elasticity of demand?
Price elasticity of demand is a measurement of the change in consumption of a product in relation to a change in its price. Expressed mathematically, it is: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price.
What factors affect demand elasticity?
Many factors determine the demand elasticity for a product, including price levels, the type of product or service, income levels, and the availability of any potential substitutes. High-priced products often are highly elastic because, if prices fall, consumers are likely to buy at a lower price.
What does it mean if elasticity is greater than 1?
elastic
If the price elasticity of demand is greater than 1, it is deemed elastic. That is, demand for the product is sensitive to an increase in price. Price elasticity of demand that is less than 1 is called inelastic. Demand for the product does not change significantly after a price increase.
What is the formula for elasticity of supply?
The price elasticity of supply = % change in quantity supplied / % change in price. When calculating the price elasticity of supply, economists determine whether the quantity supplied of a good is elastic or inelastic. PES > 1: Supply is elastic.
What are the 5 types of elasticity of supply?
The price elasticity of supply is the percentage change in quantity supplied divided by the percentage change in price. Elasticities can be usefully divided into five broad categories: perfectly elastic, elastic, perfectly inelastic, inelastic, and unitary.